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Koovers assures workshops of spares with ease of ordering, doorstep delivery, genuine and complete basket of parts of all car

The CEO of a large retail company recently brought a $500 million digital-transformation-investment plan to his board. The board reviewed

Marketers in every industry should stay on top of the continuously evolving trends, tools, and topics. Here’s what B2B companies

Last year, we saw how the pandemic dramatically accelerated the digital destinies of business marketers. Now, an array of accelerated

In daily life as a customer, we are paying for the business, for example, if we scan the QR code

One could say that Elon Musk is the Michael Jordan of CEO-led marketing, the Tom Brady of business or the

Mastercard marketing boss Raja Rajamannar argues that while the CEO might be in the driving seat on sustainability programmes, it

Last week Facebook CEO Mark Zuckerberg announced his company is changing its name to Meta. The rebrand has been panned for many

Last year was tough for almost everyone. Economically, the U.S.—and the rest of the world—certainly faltered. And while many companies’