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Why And How To Develop An Account-Based Marketing Strategy

August 3, 2021October 29, 2021 admin 0 Comments

Marie Hattar is CMO at Keysight Technologies, responsible for brand and global marketing efforts Today’s evolving digital landscape can have a

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Marketing Automation: Utopia or Dystopia?
Featured MarTech Uncategorized 

Marketing Automation: Utopia or Dystopia?

October 27, 2021October 29, 2021 Sanghomitra

Firms must take consumer psychology into account and resist the temptation to maximize short-term profits at the cost of consumers.

How to Actually Make Your Personalized Marketing Work
Featured Uncategorized 

How to Actually Make Your Personalized Marketing Work

October 25, 2021October 29, 2021 Sanghomitra 0

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