Technology – Planet Martech

World is moving from B2B to account level marketing, Know Why!

Right marketing strategy for enterprises is about identifying specific companies you’d love to have as customers, then aligning your strategy

Understatement of the decade: The pandemic has changed the way we do business. Never in recent history have so many

Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out

I’ve been reflecting on how the pandemic has affected the B2B marketing industry over these past few months. More specifically,

B2B copywriter David McGuire thinks the case for storytelling is well understood; the trick is doing it well. Right from

2020 has changed the B2B buying landscape. Consequently, it’ll change the value we place on certain marketer characteristics. Every B2B

Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added