The Death of the Digital Marketing Career

If you want a career at the cutting edge, go digital. Learn search. Learn site. Learn social.” This was the advice we gave (or perhaps received as) young marketers a few  years ago. But it is 2019  and something feels different.

In nearly every corner we are starting to ask digital marketers to be something they are not. Digital marketing as a career is dying

Digital marketing professional are falling  in love with marketing automation

Here is a list of the most awesome features of any Marketing Automation Platform

Customer Journey 

Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer. MarTech deliver more meaningful interactions with customers that provide real value, those customers will respond in kind, becoming advocates for the organisation.

Segmentation

Grouping contacts by location, gender, age, job title, or buying history, gives you the opportunity to engage with your prospects   more in-tune with what they are interested in. As a result, prospects  are more apt to click through, and convert.

Cross Channel Marketing

Customers no longer rely on a single channel to learn about products and services. With cross-channel marketing automation, you can orchestrate interactions and automated responses and content based on the context of how, when, where, and why customers are interacting with your brand

Automated Workflows

Are used to improve everyday business processes because when your work flows, you can concentrate on getting more done and focusing on the things that matter.

Lead Scoring

Automated lead scoring is when your marketing system places a numerical value on a potential customer, scoring every interaction the lead has with your company, and weighting these scores based on the expected value.

Personalize your digital experiences

Customers today expect a personalized experience every time they engage with your brand. From product and content recommendations to personalized email notifications,