If you want a career at the cutting edge, go digital. Learn search. Learn site. Learn social.” This was the advice we gave (or perhaps received as) young marketers a few years ago. But it is 2019 and something feels different.
In nearly every corner we are starting to ask digital marketers to be something they are not. Digital marketing as a career is dying
Digital marketing professional are falling in love with marketing automation
Here is a list of the most awesome features of any Marketing Automation Platform
Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer. MarTech deliver more meaningful interactions with customers that provide real value, those customers will respond in kind, becoming advocates for the organisation.
Grouping contacts by location, gender, age, job title, or buying history, gives you the opportunity to engage with your prospects more in-tune with what they are interested in. As a result, prospects are more apt to click through, and convert.
Cross Channel Marketing
Customers no longer rely on a single channel to learn about products and services. With cross-channel marketing automation, you can orchestrate interactions and automated responses and content based on the context of how, when, where, and why customers are interacting with your brand
Are used to improve everyday business processes because when your work flows, you can concentrate on getting more done and focusing on the things that matter.
Automated lead scoring is when your marketing system places a numerical value on a potential customer, scoring every interaction the lead has with your company, and weighting these scores based on the expected value.
Personalize your digital experiences
Customers today expect a personalized experience every time they engage with your brand. From product and content recommendations to personalized email notifications,